CONTEXT

THE FRIDGE STORY

Qualitative interpretation of statements for making the right decision

Source: Saba, Mario. L'implantation d'un outil d'intelligence collective. Un essai d'observation et d'interprétation. L'outil COOPERFIC pour les coopératives agricoles du Languedoc-Roussillon. Montpellier : 2011. Université de Montpellier 2 : thèse de doctorat, Sciences de Gestion, sous la direction de Dupuy, Yves . Disponible sur https://ged.biu-montpellier.fr/florabium/jsp/nnt.jsp?nnt=2011MON20223. (Thèse consultée le 16/11/2023 23:33).

UNDERSTANDING QUALITATIVE RESEARCH

What is Qualitative Research.mp4

RESEARCH CASE

THE CONTEXT

OBSERVATION

MEETINGS - INTERVIEWS

DOCUMENT ANALYSIS

CONTEXT- WORD INTERPRETATION

THE POWER OF THE WORD IN ITS CONTEXT

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“There is a risk that the figures produced by the tool are used against us... we do not trust the Region!".

" We fear that in terms of security of access to information, this tool could present flaws endangering our structures and leaving the door open for third parties to access to the individual economic information of our cooperatives”.

"We don't see a interest in designing such a tool, we don't need it, we work well with support paper... "

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“It’s the mafia system that manages XXX”

"It's impossible to work with XXXXX, this person is in a pathological state”

Source: Saba, Mario. L'implantation d'un outil d'intelligence collective. Un essai d'observation et d'interprétation. L'outil COOPERFIC pour les coopératives agricoles du Languedoc-Roussillon. Montpellier : 2011. Université de Montpellier 2 : thèse de doctorat, Sciences de Gestion, sous la direction de Dupuy, Yves . Disponible sur https://ged.biu-montpellier.fr/florabium/jsp/nnt.jsp?nnt=2011MON20223. (Thèse consultée le 16/11/2023 23:33).

AI TOOLS AND QUALITATIVE RESEARCH

Text and Sentiment Analysis

Text: I Extract meaning from text data I Key themes identification I Relationships between concepts identification I Summarizing large volumes of text I

Sentiment: I Identify the emotions expressed in text data I Understand attitudes I track changes in sentiment over time I

MonkeyLearn

Lexalyctics

BRAND24

Clarabridge

Natural Language Processing (NLP)

Data Collection

AI tools can be used to collect data from a variety of sources, such as social media, customer reviews, and news articles. This can help researchers to reach a wider audience and collect more data than would be possible using traditional methods.

Transcription

AI transcription tools can be used to transcribe audio and video recordings into text. This can save researchers a significant amount of time and effort, as they no longer have to manually transcribe their data.

Coding

AI coding tools can help researchers to code their data more quickly and efficiently. These tools can identify key themes and concepts in the data, and they can also suggest codes to researchers.

Analysis

AI analysis tools can help researchers to analyze their data and identify patterns and trends. These tools can also help researchers to generate visualizations of their data, which can make it easier to understand and interpret.